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Submitted on
April 18, 2007
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Groundwork logo concept by Joey-Zero Groundwork logo concept by Joey-Zero
I was asked to come up with a sort of identity for an art community out West by a friend on myspace.

I know the type treatment is a little plain, but I wasn't exactly sure how they would react, so I kept it safe. That may or may not change.
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:iconpalooka-jock:
palooka-jock Featured By Owner Apr 28, 2007  Hobbyist Interface Designer
Tight work
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:iconpensa:
PENSA Featured By Owner Apr 26, 2007  Professional Digital Artist
I have restored work of a browser. Now I can add favs!!! I am glad, the friend!!!!!!
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:iconvirginiavitamins:
VirginiaVitamins Featured By Owner Apr 24, 2007
Perfect logo! Simple but in no way boring.
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:iconkreepingspawn:
KreepingSpawn Featured By Owner Apr 20, 2007  Professional Digital Artist
fresh. like to see the graphic just by itself.
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:iconaliakbar01:
aliakbar01 Featured By Owner Apr 19, 2007
i like this. something about it. it's just absolutely complete.

if you ever wanna do some pro bono work for some projects - let me know!
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:iconjoey-zero:
Joey-Zero Featured By Owner Apr 20, 2007  Professional Digital Artist
Thanks! Heh, well if I can get through all the other work, maybe!
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:iconaliakbar01:
aliakbar01 Featured By Owner Apr 20, 2007
awesome. many blessings and all the luck in the world to ya man!
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:iconspystyle:
spystyle Featured By Owner Apr 19, 2007  Student Digital Artist
sweeet :)
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:iconaquarius21294:
Aquarius21294 Featured By Owner Apr 18, 2007
Great design.
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:iconcoconutcueball:
CoconutCueball Featured By Owner Apr 18, 2007  Hobbyist Photographer
Sweet. I like it strong and grabbing logo. works well. I can feel the roots wrap around me!
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:iconcrash0and8burn:
Crash0and8Burn Featured By Owner Apr 18, 2007
cool, I really like it
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:iconlemontea:
lemontea Featured By Owner Apr 18, 2007
Clean logo design. I really dig it.
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:iconadistm:
adisTM Featured By Owner Apr 18, 2007
i like your idea and execution. my only concern is the type. it's hard to read against the background (the root.)
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:iconsoviettaco:
SOVIETTACO Featured By Owner Apr 18, 2007  Student Artisan Crafter
sweet
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:iconmbashasyed:
mbashasyed Featured By Owner Apr 18, 2007  Hobbyist Traditional Artist
Nicely done, An` good work with the theme "Ground work".........
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:iconsallyarmsden:
SallyArmsden Featured By Owner Apr 18, 2007
I love the roots... that makes a strong statement. and the rich color too.
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:iconironrunes:
ironrunes Featured By Owner Apr 18, 2007
It's pretty darn good, maybe the "productions" type is a little too thin, if the logo is going to get extrasmall... But pretty awesome concept here, love it!
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:iconjawa-tron:
Jawa-Tron Featured By Owner Apr 18, 2007
my advice as a full time graphic designer -

it's not going to work small / photocopied / faxed with all that detail in there.
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:iconjoey-zero:
Joey-Zero Featured By Owner Apr 18, 2007  Professional Digital Artist
Definitely good point, I agree. I also put a simplified version of the logo together with just the text and the shovel for that purpose.
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:iconjawa-tron:
Jawa-Tron Featured By Owner Apr 18, 2007
lemme seeeee!

I like the root aspect. Anyway to work something into the shovel to kinda work as a tree? Kinda thing?
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:iconjoey-zero:
Joey-Zero Featured By Owner Apr 18, 2007  Professional Digital Artist
It's in my scraps... It's really simple.

I could do that sort of thing as a variation too though, I was thinking that, but if it's maaaad small, it just might look like stray ink, you know? I might even suggest making the shovel solid black except for the handle... I'll wait and see what they think.
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:iconjawa-tron:
Jawa-Tron Featured By Owner Apr 18, 2007
yeah. maybe not a literal tree but just an outlined circle or something. It might be too many images in one logo of course. Just throwing it out there. I'll go and check the scraps. Im getting serious lag on dA today.
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